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1. 'H.O.M.E.S.T.A.Y.'...ํ™ˆ์ฝ”๋…ธ๋ฏธ·์˜จ๋ผ์ธ์‡ผํ•‘·๊ฑด๊ฐ•๊ด€์‹ฌ·์œค๋ฆฌ์  ์†Œ๋น„ ๋“ฑ ๋Œ€ํ•œ์ƒ๊ณตํšŒ์˜์†Œ(ํšŒ์žฅ ์ตœํƒœ์›)๋Š” ์ฝ”๋กœ๋‚˜ ์‹œ๋Œ€์˜ 8๊ฐ€์ง€ ์†Œ๋น„ํ‚ค์›Œ๋“œ๋ฅผ ์„ ์ •ํ•ด ์ง€๋‚œ 21์ผ ๋ฐœํ‘œํ–ˆ๋‹ค. ๋Œ€ํ•œ์ƒ์˜๋Š” ์ง€๋‚œ๋‹ฌ 12~17์ผ ์ „๊ตญ ์„ฑ์ธ๋‚จ๋…€ 1000๋ช…์„ ๋Œ€์ƒ์œผ๋กœ ์˜จ๋ผ์ธ ์„ค๋ฌธ์กฐ์‚ฌํ•ด(ํ‘œ๋ณธ์˜ค์ฐจ ±3.1%p, ์‹ ๋ขฐ์ˆ˜์ค€ 95%) ๊ทธ ๊ฒฐ๊ณผ๋ฅผ ์ด๋‚  ๋ฐœํ‘œํ–ˆ๋‹ค. ์กฐ์‚ฌ๊ฒฐ๊ณผ, ์ฝ”๋กœ๋‚˜ ์‹œ๋Œ€ ์†Œ๋น„ํ‚ค์›Œ๋“œ๋Š” ▲ํ™ˆ์ฝ”๋…ธ๋ฏธ(Homeconomy) ▲์˜จ๋ผ์ธ์‡ผํ•‘(Online shopping) ▲๊ฑด๊ฐ•์— ๋Œ€ํ•œ ๊ด€์‹ฌ(More Health) ▲์œค๋ฆฌ์  ์†Œ๋น„(Ethical consumption) ๋“ฑ์ด ์ผ๋ฐ˜์ ์ธ ์†Œ๋น„ ํŠธ๋ Œ๋“œ๋กœ ๋ฝ‘ํ˜”๋‹ค. ์•„์šธ๋Ÿฌ ▲๊ตฌ๋…์„œ๋น„์Šค(Subscription) ▲์ค‘๊ณ ๊ฑฐ๋ž˜(Trade of used goods) ▲๋ณด์ƒ์†Œ๋น„(Act of reward)▲ ๋ผ์ด๋ธŒ์ปค๋จธ์Šค ๋“ฑ.......

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