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๋ฆฌ๋ฐ”์ด์Šค X์‹ ์„ธ๊ณ„, ํ ๋ฐ๋‹˜ ํ™œ์šฉ ์บ ํŽ˜์ธ ์ „๊ฐœ

๋ฐ”๋กœ๊ฐ€๊ธฐ
๋ฐ”๋กœ๊ฐ€๊ธฐ
์ง€์†๊ฐ€๋Šฅ์„ฑ(Sustainability) ์บ ํŽ˜์ธ์— ์•ž์žฅ์„œ๊ณ  ์žˆ๋Š” ๋ฆฌ๋ฐ”์ด์Šค์™€ ์‹ ์„ธ๊ณ„๋ฐฑํ™”์ ์ด ์˜ค๋Š” 6์›” 3์ผ ๊ธˆ์š”์ผ๋ถ€ํ„ฐ์•ฝ 2์ฃผ๊ฐ„ ๋ฆฌ๋ฐ”์ด์Šค ์‹ ์„ธ๊ณ„ ํŒ์—…์„ ํ†ตํ•ด ๋ฒ„๋ ค์ง€๋Š” ๋ฐ๋‹˜์„ ํ™œ์šฉํ•œ ์ฐฉํ•œ ์บ ํŽ˜์ธ์„ ์ „๊ฐœํ•œ๋‹ค.50์ฃผ๋…„ ํ™˜๊ฒฝ์˜ ๋‚ ์„ ๋งž์•„ ์•„๋ฆ„๋‹ค์šด ์ง€๊ตฌ๋ฅผ ์ง€ํ‚ค๊ธฐ ์œ„ํ•ด ๋งŽ์€ ๋…ธ๋ ฅ์„ ๊ธฐ์šธ์ด๊ณ  ์žˆ๋Š”๋ฆฌ๋ฐ”์ด์Šค์˜ BBWL(Buy Better, Wear Longer) ์บ ํŽ˜์ธ๊ณผ ์‹ ์„ธ๊ณ„๋ฐฑํ™”์ ์˜ ๋Œ€ํ‘œ ์บ๋ฆญํ„ฐ ‘ํ‘ธ๋นŒ๋ผ’๊ฐ€ ๋งŒ๋‚˜, ํ ๋ฐ๋‹˜ ์—…์‚ฌ์ดํด๋ง ‘ํ‘ธ๋นŒ๋ผ’ ์ธํ˜•์ด ํƒ„์ƒํ–ˆ๋‹ค.๋ฆฌ๋ฐ”์ด์Šค์˜ ํ๋ฐ๋‹˜์œผ๋กœ ์ œ์ž‘๋œ ํ‘ธ๋นŒ๋ผ ์ธํ˜•์€ ์„ธ๊ณ„ ์ตœ์ดˆ ์˜ค๋ฆฌ์ง€๋„ ๋ธ”๋ฃจ์ง„์ธ ๋ฆฌ๋ฐ”์ด์Šค 501์˜ 1
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